Boomers and Gen X aren’t just looking for care—they’re seeking purpose, autonomy, and connection. The shift toward person-directed wellness is not just about enhancing resident quality of life, but creating scalable, data-informed strategies that also drive stronger business performance. In this 45-minute session plus live Q&A, discover how personalized experiences rooted in wellness can transform your community’s brand, culture, and bottom line.
Colin Milner, founder of the International Council on Active Aging, joins Welbi’s Elizabeth Audette-Bourdeau to explore the operational, human, and strategic sides of precision wellness. From marketing and staffing to programming and data, this session offers practical insights for providers ready to evolve beyond outdated models and meet today’s expectations for relevance and meaning.
What you’ll learn:
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How Boomers and Gen X are reshaping expectations for senior living
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Ways to use engagement data to personalize experiences at scale
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Real-world case studies showing ROI on wellness investments
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How wellness-first operations support staff morale and reduce turnover
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Inclusive, purpose-driven design strategies that attract and retain residents
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Why wellness is no longer a perk—it’s a strategic imperative for longevity and growth
