Senior living marketing is facing a major shift. In 2025, the way families search for and evaluate senior living communities is being transformed by tools like ChatGPT, Google’s AI overviews, and personalized digital assistants. Communities must go beyond traditional brochures and focus on building digital trust, showcasing vibrant lifestyles, and becoming the source of truth that prospects—and AI tools—reference. In this webinar, Marko Savic, VP Marketing at Welbi, will walk you through how your community can stay ahead of the curve and thrive in this AI-driven world.
What You’ll Learn:
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How AI is reshaping the search process: Understand how families use tools like ChatGPT and how this affects SEO, web presence, and referrals.
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Why your website is now your brand’s truth-checker: Learn how to create digital content that reinforces and validates AI-generated information.
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Telling the story of your lifestyle: Tips for using programming, calendars, photos, and testimonials to bring your community’s vibrancy to life.
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Personalization wins: How to tailor tours and communications to the modern senior living shopper.
